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Jofi Puspa (Dr. oec. troph.)
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Institut für Betriebslehre der Agrar- und Ernährungswirtschaft |
Research fields:
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Consumer behavior: Research on the areas of cognitive health behavior, nutrition and consumers' psychological traits towards specific food products such as: functional foods, organic foods and GMO-foods
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Strategic marketing of food and agri-products including innovation process and launching.
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Social Marketing for public health issues
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Mass and personal communication strategies for food, agri- products, and health marketing campaign
Education background:
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1986-1990
Graduated from Environmental Biology – Satya Wacana Christian University (UKSW) – Indonesia.
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1996-1998
Master Program in Marketing Management (``Magisterial Management/MBA program``) at STIE Nusantara Jakarta- Indonesia.
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2001-2005
PhD program at Justus Liebig University Giessen- Germany with major concentration on Food Economics und Marketing Management.
Working experiences:
- More than 10 years working experiences in marketing management in pharmaceutical industries. (9 years working experiences with PT Bayer Indonesia and 2 years with PT Glaxo Wellcome Indonesia)
- Last position: Marketing Manager of pharmaceutical department PT Bayer Indonesia.
Publications:
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Puspa, J. (1990), The Dynamics of Alcohol Content in the Moromi Fermentation. Thesis. Satya Wacana, Indonesia.
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Puspa, J. (2000), The Impact of Packaging in the Purchase Behavior of Over the Counter Products (OTC). Master Thesis. STIE Nusantara. Indonesia.
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Puspa, J. (2003), ‘’Bahan Pangan Fungsional: Trend Masa Depan?’’ www.uni_giessen.de/fbr09/foodeconomics/
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Puspa, J. Kühl, R., Klör. H.U. (2004), Psychological Sets Influence Behavior of CVD Patients and Medical Care Providers toward Functional Food Products: A Comparative Study in Germany. 1st German Atherosclerosis Congress, 30. September- 02. October 2004. Leipzig.
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Puspa, J. Kurniawan, I., Kühl, R. Klör. H.U. (2004), Psychological Sets Influence Behavior of CVD Patients and Medical Care Providers toward Functional Food Products: A Comparative Study in Indonesia.10th Parenteral and Enteral Nutrition Society of Asia (PENSA). Thailand. 2004.
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Puspa, J. (2005). Marketing Strategies for Newly Developed Functional Food Products: A Consumer-Company Based Analysis. Doctoral Thesis. Dissertation.de. Verlag im Internet GmbH.
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Puspa, J. and Kühl, R. (2006). Building Consumer’s Trust through Persuasive Interpersonal Communication in a Saturated Market: The Role of Market Mavens. In: Fritz, M., Rickert, U., Schiefer, G. (ed.). Trust and Risk in Business Networks. Universität Bonn-ILB Press. Bonn.
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Puspa, J. and Kühl R. (2007). Quality Assurance and other Marketing Management Elements as Key Success Factors for Entering a New Market: a Case of Functional Food Market in Indonesia. Proceeding 105Th EAAE Seminar of the European Association of Agricultural Economists. International Marketing and International Trade of Quality Food Products. Bologna Italy, 2007.
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Puspa, J. and Kühl R. (2007). The Economic Utilization of Intrapersonal Communication. Proceeding of INFORMS Marketing Science Conference. Singapore. 2007.
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Puspa, J. and Voigt, T. (2007). Competencies in New Product Development: The case of Functional Food. Proceeding of the 3rd International Conference on Business, Management, and Economics. Turkey, 2007.
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Puspa, J., H.U. Klör. (2007). Pflanzen-Sterole und Stanole - Wissenschaftliche Befunde zur Wirkung und Sicherheit. Therapeutische Umschau 2007; 64 (3): 153-159
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Puspa, J. and Voigt, T., Marketing Competencies in the Era of Globalization. Presented at Management International Conference, Slovenia, 2007
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Puspa, J. and Kühl, R. The Personal Information System in Regionally Based Marketing: The Role of Market Maven. Presented at Management International Conference, Slovenia, 2007.
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Puspa, J. and Kühl, R. Food Quality and Safety Measurement and Control: The Future Challenge for Indonesia. Submitted in TROPENTAG symposium in Germany, 2007.
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Puspa, J. and Kühl, R. (2008). Perception of Healthy Eating: is there a difference between advanced- and developing countries. International Conference on Health Economics, Management and Policy. Athens. Greece.
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Geisler, M., Puspa, J. and Kühl. R (2008): Motivation and Ignorance: A Measurement of Healthy Eating Habits. Proceeding of 7th International Conference on Social Science Methodology. Naples. Italy. 2008.
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Puspa, J. and Kühl.R (2008): Knowledge-based Communication Concept: A Case of an Innovative Functional Food Product with a Health Claim. Proceeding of MIC- Management International Conference. ISBN. 978-961-6573-99-3.
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Puspa. J., Voigt. T., Kuehl. R. (2009). Controversies in Managing Competencies: The Case of Development and Launching new Functional Food Products. In A. Lindgreen, M. K. Hingley, J. Vanhamme (Edts). The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply. Gower Applied Research, UK. ISBN 978-0-566-08812-4
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Puspa. J. and Kuehl, R. (2009). Marketing Elements for Launching of a New Functional Food Product: a Case of Indonesian Market. In M. Maurizio, N. Cantore, A. Castellini, E. Piganti, R Spadoni. (Edts). International Marketing and Trade of Quality Food Products. Wageningen Academic Publishers; Netherlands. ISBN 978-90-8686-089-0
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Puspa, J. and Kuehl, R. (2009). A Construct of Nutrition Knowledge, Attitude and Motivation to Pursue Healthy Diet and Diseases Prevention Practices. 8th International Conference on Health Economics, Management and Policy. Athens. Greece.
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Puspa, J. and Kuehl, R. (2009). A Review of Functional Food: Government, Firms and Consumers. CAB Reviews: perspectives in Agriculture, Veterinary Science, Nutrition and Natural Resources, 4: No. 036.
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Puspa. J. and Rahardja. C. (2009). The Role of Market Mavensm in the Communication Process and Consumer’s Trust. Journal of Indonesian Economy and Business (accepted).
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