CfP: The Paradoxes of Capitalism and Emotions
Prof. Dr. Eva Illouz
The Paradoxes of Capitalism and Emotions
23-27 September 2019
University of Lucerne, Switzerland | Hotel Seeburg
For economists capitalism is the organization of economic exchange in a marketplace regulated by supply and demand in which actors plan their moves rationally. For traditional sociologists it is a social organization which disentangles the economy from normative systems and creates a vast process of rationalization of the economy and of ordinary action. But capitalism has proved to be – and curiously so – a fantastic machine to produce, control, and commodify emotions. The process of commodification of emotions is pervasive and endemic to the history and sociology of capitalism. This Lucerne Master Class will examine the ways in which emotions were made into intrinsic dimensions of the workplace and of the consumer sphere. It examines this process by studying paradoxes produced by this historical juncture of emotions and capitalism. For a list of the five main paradoxes identified that will be discussed, please consult the longer version of the topic’s abstract on www.unilu.ch/masterclass.