BWL X: Forschungsarbeiten bei 26th IPDMC vorgestellt
In der Zeit vom 10. - 11. Juni 2019 präsentierten die von Prof. Dr. Monika C. Schuhmacher betreuten Doktoranden Anna-Lena Hanker und Björn Hofmann (alle JLU Gießen) folgende Konferenzbeiträge bei der 26th Innovation and Product Development Management Conference (IPDMC) in Leicester, Großbritannien:
- Hanker, Anna-Lena, Monika C. Schuhmacher, and Tanja Woltz (2019), "Customer Integration in New Product Development: A Systematic Literature Review and Future Research Suggestions," Proceedings of the 26th Innovation Product Development Management Conference, Leicester, UK. (June 10-11, 2019).
- Hofmann, Björn, Monika C. Schuhmacher, and Mathias Feick (2019), "Type I and Type II Errors Through The Lens of Exploitation and Exploration,” Proceedings of the 26th Innovation Product Development Management Conference, Leicester, UK. (June 10-11, 2019).