TAP@GGS Workshop: Principles of Brand Management
A workshop from the Teaching Assistantship Programme series at GGS.
- https://www.uni-giessen.de/de/ueber-uns/veranstaltungen/seminar/tap-workshop-brandmanagement
- TAP@GGS Workshop: Principles of Brand Management
- 2022-12-06T12:00:00+01:00
- 2022-12-07T16:00:00+01:00
- A workshop from the Teaching Assistantship Programme series at GGS.
06.12.2022 12:00 bis 07.12.2022 16:00 (Europe/Berlin / UTC100)
Room AUB 5, Old University Library, Bismarckstr. 37, 35390 Giessen
Students, doctoral candidates, postdoctoral researchers of all disciplines.,
| Instructor: | Sara Ibrahim |
| Dates: |
December 6 & 7, 2022 12.00 (noon) - 4.00 pm respectively |
| Maximum number of participants: | 2022 |
| Registration: | until November 30, 2022 |
| Language: | English |
Objectives
• Highlighting importance of brands to the economy and the society as a whole.
• Exploring the current trends in brand management research and their social impact.
• Understanding the importance of personal branding on the individual level.
Brands have a powerful influence on the economy and society. Building a strong successful brand that is able to compete in the marketplace is not an easy job. Therefore, this workshop aims to discuss all aspects related to building a successful brand and the most crucial aspects of brand management that are influential on the individual, social, and economical level will be adressed here.