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Please find our lectures here:

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Modules in the winter term


BK 053 Consumers and Markets

  • Decision behaviour of consumers from an economic perspective (neoclassical and behavioural economic approach)
  • Consumption decisions and the time factor
  • Consumption in the market for financial services
  • Volunteer work and voluntary commitment
  • Sharing Economy
  • Consumers in interaction with the state (e.g. value-added services, transfer payments)
  • Consumer responsibility
BP 137 People-Planet Interactions
  • Theories to explain environmentally relevant behavior from different perspectives (e.g. economics, psychology etc.)
  • Consumers in interaction with their social and physical environment
  • Empirical studies on the influence of the environment on humans and of humans on the environment


MK 075 Methods of Consumer Research

  • Introduction to consumer research

  • Introduction to basic scientific concepts, research process, research methods

  • Conception and design of questionnaires, experiments etc.

MP 174 Healthy people – healthy planet
  • Analysis of current trends and problems in food with a focus on sustainability

  • Determinants and values related to the "good life"

  • Theories and empirical studies in the fields of transformative consumer research, ecological economy, positive psychology, etc.

  • Necessity and potential for changing human behavior and actively shaping social trends in the future

Modules in the summer term


BK 052 Consumer Policy

  • Theoretical foundations of consumer policy

  • Consumer policy organisations

  • Consumer policy instruments

  • Fields of action of consumer policy

BP 136 Consumer Behavior

  • Theories to explain individual consumer behavior from different disciplinary perspectives (e.g. economics, psychology etc.)

  • Consumers in interaction with their social and physical environment

  • Empirical studies on health and nutritional behavior


MP 172 Nutrition and Health Behaviour Change

  • Empirical studies to identify fields of action relevant to health

  • Theories of behavioural change and empirical application examples

  • Techniques for changing consumer behaviour in the field of nutrition and health

  • Ethical and moral aspects of changing behaviour

MP 173 Sustainable Consumption

  • Sustainability (economic, ecological, social and cultural) in the consumption sector

  • Inclusion of the entire consumption process (purchase, use, disposal)

  • Empirical studies to identify relevant consumer behavior

  • Theories of behavioral change and empirical applications

  • Responsibility of consumers and other relevant stakeholders

Further Information

Further information as well as module descriptions and timetables can be found in Stud.IP and on the general pages of the faculty in the section "Studies".

>> Stud.IP

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