Nicolas Pröllochs is a Tenure-Track Professor in Data Science and Digitization at the Faculty of Economics and Business Studies of the University of Giessen. Before joining the University of Giessen, he worked as a postdoctoral researcher in machine learning at the Department of Engineering Science of the University of Oxford, where he remains affiliated as an Associate Member at the Oxford-Man Institute. Prior to that, Nicolas Pröllochs headed the Social Computing & Finance Research Group at the University of Freiburg where he also obtained his Ph.D. in Information Systems. His research focuses on data science methods and computational techniques for understanding and predicting human decision-making in the digital age. Current projects examine, for example, the role of social media (e.g. Twitter) in shaping public opinions regarding businesses and products. Related studies apply machine learning techniques and quantitative text analysis to a broad selection of topics, including financial markets and recommender systems. Apart from these projects, he is a passionate programmer and interested in developing novel data science methods with high business value.