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Dr. Birgit Gassler

 

Post-Doctoral Researcher

 

Institute for Agricultural Policy and Market Research

Justus-Liebig-University Gießen

Senckenbergstraße 3

D-35390 Gießen

 

Zeughaus, Room 410 (4th floor, right-hand corridor)

Tel +49 641 / 99 37036

Fax +49 641 / 99 37029

Birgit.Gassler

 

Short CV

 

Professional Experience
 
since 02/2019 -
Post-Doc Institute for Agricultural and Food Market Analysis, Faculty of Agricultural Sciences, Nutritional Sciences and Environmental Management, Justus-Liebig-University Gießen, Germany
12/2017 – 11/2018 Post-Doc at the Chair of Marketing for Food and Agricultural Products, Institute for Agricultural Economics and Rural Development, Georg-August-University Göttingen, Germany
04/2014 – 11/2017

Research Assistant at the Chair of Marketing for Food and Agricultural Products, Research Training Group: Global Food-Germany (GRK1666: Transformation of Global Agri-Food System), Institute for Agricultural Economics and Rural Development, Georg-August-University Göttingen, Germany

 

complete CV          

 

Research Interests

  • sustainable consumption and sustainable supply chains
  • food product differentiation and labeling
  • Methods of behavioural and experimental economics

 

Selected Publications

Birgit Gassler, Achim Spiller (2018).  Is it all in the MIX? Consumer preferences for segregated and mass balance certified sustainable palm oil.  Journal of Cleaner Production, 195, 21-31, 2018. https://doi.org/10.1016/j.jclepro.2018.05.039

Birgit Gassler, Qian Xiao, Sarah Kühl, Achim Spiller (2018).  Keep on grazing: factors driving the pasture-raised milk market in Germany.  British Food Journal, 120(2), 452-467, 2018. https://doi.org/10.1108/BFJ-03-2017-0128

Sarah Kühl, Birgit Gassler, Achim Spiller (2017).  Labeling strategies to overcome the problem of niche markets for sustainable milk products: The example of pasture-raised milk.  Journal of Dairy Science, 100(6), 4197-5118, 2017. https://doi.org/10.3168/jds.2016-11997