Dr. Birgit Gassler
Post-Doctoral Researcher
Institute for Agricultural Policy and Market Research Justus-Liebig-University Gießen Senckenbergstraße 3 D-35390 Gießen
Zeughaus, Room 410 (4th floor, right-hand corridor) Tel +49 641 / 99 37036 Fax +49 641 / 99 37029 |
Short CV
Professional Experience |
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since 02/2019 - |
Post-Doc Institute for Agricultural and Food Market Analysis, Faculty of Agricultural Sciences, Nutritional Sciences and Environmental Management, Justus-Liebig-University Gießen, Germany |
12/2017 – 11/2018 | Post-Doc at the Chair of Marketing for Food and Agricultural Products, Institute for Agricultural Economics and Rural Development, Georg-August-University Göttingen, Germany |
04/2014 – 11/2017 |
Research Assistant at the Chair of Marketing for Food and Agricultural Products, Research Training Group: Global Food-Germany (GRK1666: Transformation of Global Agri-Food System), Institute for Agricultural Economics and Rural Development, Georg-August-University Göttingen, Germany |
Research Interests
- sustainable consumption and sustainable supply chains
- food product differentiation and labeling
- Methods of behavioural and experimental economics
Selected Publications
Birgit Gassler, Achim Spiller (2018). Is it all in the MIX? Consumer preferences for segregated and mass balance certified sustainable palm oil. Journal of Cleaner Production, 195, 21-31, 2018. https://doi.org/10.1016/j.jclepro.2018.05.039
Birgit Gassler, Qian Xiao, Sarah Kühl, Achim Spiller (2018). Keep on grazing: factors driving the pasture-raised milk market in Germany. British Food Journal, 120(2), 452-467, 2018. https://doi.org/10.1108/BFJ-03-2017-0128
Sarah Kühl, Birgit Gassler, Achim Spiller (2017). Labeling strategies to overcome the problem of niche markets for sustainable milk products: The example of pasture-raised milk. Journal of Dairy Science, 100(6), 4197-5118, 2017. https://doi.org/10.3168/jds.2016-11997