ZMI Transfer is an association of researchers who bundle their linguistic, media- and social-scientific competencies, and who provide these specifically for solution approaches in the areas of internet and New Media. As an entrepreneurial network, ZMI Transfer concentrates on giving advice to educational institutions, public and cultural organizations as well as companies regarding their digital and web-based activities. Under the scientific direction of Prof. Henning Lobin, the association’s research-related services offer advisement regarding conception, development, evaluation, and optimization. ZMI transfer understands itself as a practical partner for science and supports research groups in competitive selection processes and accompanies the implementation as well as the organization of projects funded by third parties. The thematic focal points are comprised of: communication concepts, social media consulting, e- and blended learning, usability watch, text analysis, text technology, and text competence in the internet. ZMI-Transfer is a part of the „Zentrum für integrierte Texttechnologien“ (Centre for Integratet Text Technologies), of the TransMIT GmbH (TransMIT Corporation).