Inhaltspezifische Aktionen

BWL XI: Workshop paper at CODE@MIT

A new workshop paper has been accepted for presentation at the Conference on Digital Experimentation at MIT (CODE@MIT). The paper analyzes the effect of emotions in online clickbait on engagement rates.

TitleEmotions drive clickbait: Evidence from 25,566 RCTs in the field

Authors: Kaoru Schwarzenegger (ETH Zurich), Nicolas Pröllochs, Stefan Feuerriegel (ETH Zurich)


Schlagwörter
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