BWL XI: Workshop paper at CODE@MIT
A new workshop paper has been accepted for presentation at the Conference on Digital Experimentation at MIT (CODE@MIT). The paper analyzes the effect of emotions in online clickbait on engagement rates.
Title: Emotions drive clickbait: Evidence from 25,566 RCTs in the field
Authors: Kaoru Schwarzenegger (ETH Zurich), Nicolas Pröllochs, Stefan Feuerriegel (ETH Zurich)