Inhaltspezifische Aktionen

Dr. Melanie Bowen

Akademische Rätin / Postdoctoral Researcher

Foto: JLU/Koerber

Telefon
0641 / 99-22407

E-Mail

melanie.bowen

Sprechstunde

Bitte um Terminvereinbarung per Mail 

 

Forschungsinteressen
Sales Management 
Digitalisierung 
Marketing Strategy

Publikationen

 

  • Artikel in Peer-Reviewed Journals

Anand, A. Kumar, S., Bowen, M., and Rangarajan, D. (2024). Strategic Renewal During Crisis - A pragmatist proposition for multinational enterprises in a globalised world, Journal of International Management, online first.  

Kim, S. Bowen, M., and Wen, X. (2024). One “Click” to a Better World? An Investigation of “You Share, we Donate” campaigns, European Journal of Marketing, online first.

Anand, A., Bowen, M., Spivack, A., Vessal, S., and Rangarajan, D. (2023). The role of ethics in business-to-business marketing: An exploratory review and research agenda. Industrial Marketing Management, online first. 

Bowen, M., Haas, A., and Hofmann, I. (2023). Sales Force Financial Compensation – A Review and Synthesis of the Literature.  Journal of Personal Selling and Sales Management, online first.

Anand, A., Bowen, M., and Rangarajan, D. (2023). To be or not to be: a review of the (un)ethical salespeople literature.  Journal of Business & Industrial Marketing, 38 (9), 1837–1851.

Wen, X., Kim, S., Bowen, M. (2023). Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success. Journal of Business Research, 156, 113510

Bowen, M., Wen, X., & Kim, S. (2023). A Lure or a Turn-Off. Social Media Reactions to Business Model Innovation Announcements. Marketing Letters, 34, 13–33. 

Bowen, M., Lai-Bennejean, C., Haas, A., & Rangarajan, D. (2021). Social Media in B2B Sales: Why and When does Salesperson Social Media Usage affect Salesperson Performance. Industrial Marketing Management, 96, 166-182. 

Kim, S., Bowen, M. & Wen, X. (2019). The Ultimate Co-Creation: Leveraging Customers' Input in Business Model Innovation. AMS Review, 9, 339-356.

Bowen, M., Freidank, J., Wannow, S. & Cavallone, M. (2018). Effect of Perceived Crisis Response on Consumers' Behavioral Intentions During a Company Scandal - An Intercultural Perspective. Journal of International Management, 24(3), 222-237. 

Bowen, M. & Haas, A. (2015). Social-Media-Kompetenz. Der vergessene Erfolgsfaktor im modernen Vertrieb. Marketing Review St. Gallen, 32(6) 52-59.   

 

  • Buchkapitel 

Bowen, M. und Haas, A. (2023). Neue Medien im Vertrieb - State of the Art und Potenziale. In: Binckebanck, L. & Erste, R. (eds.): Digitalisierung im Vertrieb, 2. Edition,  Wiesbaden; Springer Fachmedien. 

Bowen, M. und Haas, A. (2023). Digital Sales Models.. In: Binckebanck, L. & Erste, R. (eds.): Digitalisierung im Vertrieb, 2. Edition,  Wiesbaden; Springer Fachmedien. 

 

Lebenslauf

 

  • seit 10/2018  
    Akademische Rätin an der Professur für Marketing und Verkaufsmanagement, Justus-Liebig-Universität Gießen, Prof. Dr. Alexander Haas.
  • 04/2017-09/2018 
    Wissenschaftlicher Mitarbeiter an der Professur für Marketing und Verkaufsmanagement, Justus-Liebig-Universität Gießen, Prof. Dr. Alexander Haas.
  • 09/2012-09/2017

    Wissenschaftliche Mitarbeiterin an der THM Business School, Gießen.

  • 07/2011-01/2012
    Praktikum Projektmanagement Interone GMBH – An Agency of BBDO Worldwide, München.
  • 01/2012-07/2012  
    Master-Studium ‚Marketing’ an der Edinburgh Napier University, Schottland.
  • 09/2010-07/2012
    Master-Studium ‚International Marketing’ an der THM Business School, Gießen.
  • 05/2010-09/2010

    Praktikum Account Management Saatchi & Saatchi Gmbh, Frankfurt.

  • 04/2010-02/2011

    Assistentin der Geschäftsführung Webculture Gmbh – Social Media Akademie, Mannheim.

  • 07/2008-12/2008
    Auslandssemester an der City University of New York, USA.
  • 03/2007-03/2010
    Bachelor- Studium ‚Kommunikations- und Medien-Management’ an der Business and Information Technology School, Iserlohn.
  • 12/2009-09/2010
    Werkstudentin Passion People GmbH, Mannheim.