Guest Lecture: Dr Alexandra Rome about Consuming (social) Media: Exploring the practices and implication of (social) media marketing
Join us via Cisco Webex on Feb 2
- https://www.uni-giessen.de/de/ueber-uns/veranstaltungen/vortraege/gl-olson-feb02
- Guest Lecture: Dr Alexandra Rome about Consuming (social) Media: Exploring the practices and implication of (social) media marketing
- 2021-02-02T18:00:00+01:00
- 2021-02-02T20:00:00+01:00
- Join us via Cisco Webex on Feb 2
02.02.2021 von 18:00 bis 20:00 (Europe/Berlin / UTC100)
2 February 2021, 6-8 PM
Guest Lecture:
Consuming (social) Media: Exploring the practices and implication of (social) media marketing // Dr Alexandra Rome
Dr Alexandra Rome will present a talk within the scope of Prof. Greta Olson's seminar, "Advertising Cultures Now." Dr Rome is an Associate Professor in Marketing at the ICN Business School in Nuremberg.
This lecture overviews how marketplace ideologies and idealized consumer types are co-created on social media platforms and explores the implications from individual, business, and societal points of view.
Link: https://uni-giessen.webex.com/uni-giessen/j.php?MTID=m38f5e8661b65c5abf4d7ce77bdde8283
Meeting-ID: 121 533 7802
Password: AdvertisingNow