Forschungscluster Behavioral and Social Finance & Accounting
Individuals are not always fully rational in their economic decision-making. While this insight has inspired many new research areas, it has not yet reached all areas of business research. While the behavioral theory itself is still evolving, it has recently been enriched by a social paradigm: It is not only the individual self that may deviate from rational decisions but it is also the social surrounding, be this culture, religion, ethics, language, neighborhood, or other social networks that one feels associated with, that may affect these decisions. The aim of the research cluster is to bring together the methodical essence of the behavioral and social research paradigm and apply the insights to different topics in the area of finance and accounting.
Further information on the work of the research cluster Behavioral and Social Finance & Accounting can be found [here].