BWL XII: Publication in the Journal of Management Information Systems accepted
The manuscript Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption by Christian Peukert (KIT), Jella Pfeiffer (JLU), Martin Meißner (University of Southern Denmark), Thies Pfeiffer (Universität Bielefeld) and Christof Weinhardt (KIT) was accepted by the Journal of Management Information Systems (JMIS).