Innovation & Marketing (SS)
Content of the course "Innovation & Marketing" (Lecture and Tutorial)
Content of the course "Innovations & Marketing" (lecture and exercise)
The aim of the course "Innovations & Marketing" is to give students a basic understanding of the general management of marketing and innovations and to provide an insight into the different subject areas of the professorships involved. Students learn basic concepts and methods and apply them using examples from practice and research. In this way, typical lines of argument and calculations within business administration are shown so that students can deal with business management issues independently in the future.
The course consists of the main parts and will be offered in cooperation with the Chair of Marketing (BWL I).
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Organizational matters
| Code: | 02-Wiwi:BSc-Or-2 | |
| Lecturer: | Prof. Dr. Monika Schuhmacher, Prof. Dr. Alexander Haas | |
| Contact person: | Yannick Nicolai Amend | |
| Regular cycle: | Summer semester | |
| Method of examination: |
Exam |
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| Course language: | German (Exceptional case: Englisch) | |
| Appointments: |
Lecture:
Exercise:
Tutorials:
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