Research
Research focus:
Research at the Chair of Technology, Innovation Management and Start-up Management (BWL X) is fundamentals- and application-oriented.
The following goals are pursued:
- Empirical findings on the subject area of the department
- Relevance and methodical as well as conceptual accuracy
- Realization of demanding projects by raising external research funds
- Publication of our research results in relevant international journals
- Strong integration into the focus area "Data-Driven Economy" of the Faculty of Economics (FB 02) at JLU Gießen
Our main topics are:
- Strategic technology and innovation management: Technology and innovation strategies and new product development
- Acceptance and adoption of smart technologies
- Technology-driven business model innovation, technology, and innovation transfer and data management
- Societal and social impacts of digital technologies and digital infrastructure
- Technology and innovation marketing
- Entrepreneurial behavior, decision making, and mindset
- Start-up financing and founder selection
- Entrepreneurial Marketing