Overview Research https://www.uni-giessen.de/en/faculties/f02/faculty/professorships/business/digitalization-e-business-and-operations-management/DecIS-Lab-en/overview-research https://www.uni-giessen.de/@@site-logo/logo.png Document Actions Overview Research Our research: Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning Shopping in Virtual Reality Stores Combining virtual reality and mobile eye tracking How virtual reality affects consumer choice Combining e-Participation with Augmented and Virtual Reality