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Creativity and Entrepreneurship (WS)

Content of the course "Creativity and Entrepreneurship" (Lecture and Exercise)

Creativity and Entrepreneurship introduces students to the more practical elements of innovation and entrepreneurship. In this class, you will design your own product or service and ideally have an early stage start-up by the end of the term. You will also reach out to potential customers and provide a pitch presentation in front of an expert jury by the end of the semester. Please note that developing your business idea is a team effort, lots of fun and quite a thrill but also requires a lot of dedication, commitment and effort from you and your team members. Teamwork on the projects will be carried out by groups of four persons minimum to six persons maximum.

This course will help students to develop a capacity for understanding different elements of creativity and entrepreneurship and to formulate a business plan. A particular focus will be placed on analytical tools and decision making. Students are asked to write a business plan within their team for a start-up by defining a business idea and developing it further into a business.


This course focuses on:

  • …encouraging students to investigate and to experience creative processes involved in generating and assessing entrepreneurial ideas.
  • …preparing students to implement innovative ideas in the marketplace.
  • …encouraging students to develop their own start-up including a business plan (15-20 pages) and a pitch presentation.

Creativity and Entrepreneurship is designed for students who are interested in the comprehensive questions start-ups face today when preparing for the early stage of the start-up.

By the end of this course students will have:

  • …explored and developed their own entrepreneurial creativity.
  • …invented and presented a new idea or concept that solves a problem that they have discovered with their team; doing so, they discover latent customer demand / a pain point by reaching out to real customers early.
  • …experienced and applied a creative problem solving process.
  • …developed skills and abilities that can be applied to improve their effectiveness in founding a business, their studies and in life outside the curriculum.
  • …developed a business plan for a concrete start-up project and a pitch presentation.

As this course is based on group work, each student who is interested in participating in this course, needs to apply formally to this course. (Information will be provided in due course.)


You can register for the course from 1st of October until the 28th of October via this link.


Further detailed information will be provided in the first meeting.



Course structure

Module code: 02-BWL:MSc-B10-2
Responsible for the course: Prof. Dr. Monika Schuhmacher
Contact person: Julian Nickel 
Term: Winter term
Method of examination: Idea Paper + Business Plan
Course language: English
Examination language: English
Requirements: None
Application: Registration form C&E

Lecture: Tuesday: 10:00 - 12:00, weekly (from: 17.10.2023)

Exercise: Tuesday: 12:00 - 14:00, weekly (from 17.10.2023)


Link to the page of the current module description