E-Commerce and Digital Platforms

Objectives: Analysis and design of user interfaces and business models to improve the success of digital platforms.

Research fields:

• Does an estimation of subjective features of paintings improve the quality of recommendation systems?
• Which impact do recommendations of friends have compared to recommendation systems?
• How should interfaces of profit vs. non-profit financial platforms be designed?
• Which rewards should entrepreneurs offer on crowdfunding platforms? Are investors attracted by community- or consumption-oriented rewards?
• Which design elements lead to anthropomorphized conversation agents and for which systems does anthropomorphization make sense?