Prof. Dr. Wencke Gwozdz

• Function

• Institution
  

• Contact

Chair of Consumer Research

Department of Consumer Research, Communication and Food Sociology

Faculty 09 - Agricultural Sciences, Nutritional Sciences and Environmental Management

Justus-Liebig University Gießen

Mail: wencke.gowzdz

Phone: +49 (0)641 99-39341

Homepage

• My Expertise is...

• For me the biggest Challenges are...

• My Project/Collaboration Ideas are...

• Sustainable consumption and consumer research, health behaviour, behavioural economics, behaviour change, consumer policy
• Research agenda: Identify impact of demand-driven behaviours, Behaviour mapping, Identify barriers & drivers, Design tailored behaviour interventions

• Identifying high impact behaviours (technical potential, feasibility & behavioural plasticity)
• Deriving to a coherent policy mix (incl. regulatory instruments, incentives/disincentives, information dissemination)
• Enhance availability, accessibility and affordability of sustainable alternatives
• Develop and implement effective interventions promoting sustainable food consumption