Document Actions

Profile

Since February 2016, Prof. Dr. Monika Schuhmacher has been the Chair of Technology, Innovation and Entrepreneurship Management at the Justus Liebig University in Giessen, Germany. She is also the Director of the Startup Center ECM at the same university as well as project lead of StartMiUp - Innovation and Startup Campus Mittelhessen, as well as the spokesperson for the focus area "Data Driven Economy". In the past, Monika Schuhmacher has taught at the University of Mannheim, Mannheim Business School, Copenhagen Business School in Denmark, and ESSEC Graduate School in France.

Monika Schuhmacher studied at the University of Mannheim (Dipl.-Kffr.) and the University of North Carolina, Greensboro (M.B.A.). Upon returning to Germany, she obtained her doctoral and post-doctoral qualifications at the interseciton of marketing and innovation at the University of Mannheim.

Her research focuses mainly on technology and innovation management and marketing, business model innovation, digital transformation, and entrepreneurial marketing, finance, and founder selection. Prof. Schuhmacher's teaching focuses mainly on strategic technology and innovation management, innovation marketing, entrepreneurship, marketing management, and strategic marketing. Her work has been published in journals such as the Entrepreneurship Theory and Practice, Journal of Business Venturing, International Journal of Research in Marketing, the Journal of Product Innovation Management, and Creativity & Innovation Management.

Prof. Schuhmacher is also a consultant in the areas of technology management, innovation management, and marketing for international companies and cooperates in research and teaching with well-known companies such as Daimler, BASF, Bosch, Grohe, and Roche. Additionally, she is a member of various juries for the awarding of entrepreneur and founder prizes.