Publications
Here you find a list of currently published articles:
TITLE (Google Scholar List) |
YEAR |
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S Philippi, MC Schuhmacher, N Bastian Review of Corporate Finance 1 (3-4), 455-48511
|
2021 |
M Welle, S Kuester, MC Schuhmacher International Journal of Innovation Management 25 (02), 2150019
|
2021 |
A Configurational Perspective on BOP Innovation Capability S Von Janda, S Kuester, MC Schuhmacher International Journal of Innovation Management, 2150060
|
2021 |
A configural perspective of BoP innovation capability S Janda, S Kuester, MC Schuhmacher International Journal of Innovation Management: IJIM, tba
|
2021 |
What frugal products are and why they matter: A cross-national multi-method study S Von Janda, S Kuester, MC Schuhmacher, G Shainesh Journal of Cleaner Production 246, 11897720
|
2020 |
MC Schuhmacher, HT Thieu Entrepreneurship Education and Pedagogy, 2515127420977773
|
2020 |
14 Die Wirksamkeit von Signalen im Crowdinvesting–Eine qualitative Analyse M Schuhmacher, S Philippi, T Herbold Perspektiven des Entrepreneurships: Unternehmerische Konzepte zwischen …
|
2020 |
E Konya-Baumbach, MC Schuhmacher, S Kuester, V Kuharev International Journal of Research in Marketing 36 (3), 385-39923
|
2019 |
How pricing teams develop effective pricing strategies for new products S Feurer, MC Schuhmacher, S Kuester Journal of Product Innovation Management 36 (1), 66-8614
|
2019 |
Quality signals in initial coin offerings S Philippi, M Schuhmacher, N Bastian Academy of Management Proceedings 2019 (1), 106883
|
2019 |
How Pricing Teams Develop Effective Pricing Strategies for New Products S Feurer, MC Schuhmacher, S Kuester Journal of Product Innovation Management, 1-75
|
2018 |
Get the show on the road: Go-to-market strategies for e-innovations of start-ups S Kuester, E Konya-Baumbach, MC Schuhmacher Journal of Business Research 83, 65-8165
|
2018 |
MC Schuhmacher, S Kuester, EJ Hultink Journal of product innovation management 35 (1), 106-12424
|
2018 |
MC Schuhmacher, S Kuester, AL Hanker International Journal of Innovation Management 22 (04), 185003212
|
2018 |
Reversing gears: Inverting the innovation-flow paradigm with reverse innovation S Janda, MC Schuhmacher, S Kuester Research-Technology Management 61 (1), 46-579
|
2018 |
Processes for business model innovation: Structured or intuitive? L Herbst, MC Schuhmacher, S Kuester
|
2016 |
Divide tariffs and prosper? A focus on the role of need for cognition S Feurer, MC Schuhmacher, S Kuester Marketing: ZFP–Journal of Research and Management 37 (2), 101-1087
|
2015 |
Comparing the incomparable? How consumers judge the price fairness of new products S Kuester, S Feurer, MC Schuhmacher, D Reinartz International Journal of Research in Marketing 32 (3), 272-28340
|
2015 |
MC Schuhmacher, S von Janda, A Woodside Journal of Global Fashion Marketing 5 (1), 1-259
|
2014 |
MC Schuhmacher, S Kuester, AL Fertmann Univ. de Valencia
|
2014 |
S Kuester, MC Schuhmacher, B Gast, A Worgul Journal of Product Innovation Management 30 (3), 533-54478
|
2013 |
Identification of lead user characteristics driving the quality of service innovation ideas MC Schuhmacher, S Kuester Creativity and Innovation Management 21 (4), 427-442104
|
2012 |
MC Schuhmacher, S Kuester, M Tremel Marketing 2011: Delivering Value in Turbulent Times, 9
|
2011 |
Kundenintegration in die Neuproduktentwicklung: eine Betrachtung der Konsumgüterindustrie MC Schuhmacher Gabler4
|
2010 |
Amazon: International Expansion of an E-tailer SC Heß, MC Schuhmacher McGraw-Hill Higher Education
|
2009 |