Publications
Here you find a list of currently published articles:
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TITLE (Google Scholar List) |
YEAR |
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S Philippi, MC Schuhmacher, N Bastian Review of Corporate Finance 1 (3-4), 455-48511
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2021 |
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M Welle, S Kuester, MC Schuhmacher International Journal of Innovation Management 25 (02), 2150019
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2021 |
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A Configurational Perspective on BOP Innovation Capability S Von Janda, S Kuester, MC Schuhmacher International Journal of Innovation Management, 2150060
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2021 |
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A configural perspective of BoP innovation capability S Janda, S Kuester, MC Schuhmacher International Journal of Innovation Management: IJIM, tba
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2021 |
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What frugal products are and why they matter: A cross-national multi-method study S Von Janda, S Kuester, MC Schuhmacher, G Shainesh Journal of Cleaner Production 246, 11897720
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2020 |
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MC Schuhmacher, HT Thieu Entrepreneurship Education and Pedagogy, 2515127420977773
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2020 |
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14 Die Wirksamkeit von Signalen im Crowdinvesting–Eine qualitative Analyse M Schuhmacher, S Philippi, T Herbold Perspektiven des Entrepreneurships: Unternehmerische Konzepte zwischen …
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2020 |
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E Konya-Baumbach, MC Schuhmacher, S Kuester, V Kuharev International Journal of Research in Marketing 36 (3), 385-39923
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2019 |
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How pricing teams develop effective pricing strategies for new products S Feurer, MC Schuhmacher, S Kuester Journal of Product Innovation Management 36 (1), 66-8614
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2019 |
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Quality signals in initial coin offerings S Philippi, M Schuhmacher, N Bastian Academy of Management Proceedings 2019 (1), 106883
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2019 |
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How Pricing Teams Develop Effective Pricing Strategies for New Products S Feurer, MC Schuhmacher, S Kuester Journal of Product Innovation Management, 1-75
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2018 |
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Get the show on the road: Go-to-market strategies for e-innovations of start-ups S Kuester, E Konya-Baumbach, MC Schuhmacher Journal of Business Research 83, 65-8165
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2018 |
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MC Schuhmacher, S Kuester, EJ Hultink Journal of product innovation management 35 (1), 106-12424
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2018 |
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MC Schuhmacher, S Kuester, AL Hanker International Journal of Innovation Management 22 (04), 185003212
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2018 |
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Reversing gears: Inverting the innovation-flow paradigm with reverse innovation S Janda, MC Schuhmacher, S Kuester Research-Technology Management 61 (1), 46-579
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2018 |
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Processes for business model innovation: Structured or intuitive? L Herbst, MC Schuhmacher, S Kuester
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2016 |
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Divide tariffs and prosper? A focus on the role of need for cognition S Feurer, MC Schuhmacher, S Kuester Marketing: ZFP–Journal of Research and Management 37 (2), 101-1087
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2015 |
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Comparing the incomparable? How consumers judge the price fairness of new products S Kuester, S Feurer, MC Schuhmacher, D Reinartz International Journal of Research in Marketing 32 (3), 272-28340
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2015 |
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MC Schuhmacher, S von Janda, A Woodside Journal of Global Fashion Marketing 5 (1), 1-259
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2014 |
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MC Schuhmacher, S Kuester, AL Fertmann Univ. de Valencia
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2014 |
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S Kuester, MC Schuhmacher, B Gast, A Worgul Journal of Product Innovation Management 30 (3), 533-54478
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2013 |
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Identification of lead user characteristics driving the quality of service innovation ideas MC Schuhmacher, S Kuester Creativity and Innovation Management 21 (4), 427-442104
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2012 |
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MC Schuhmacher, S Kuester, M Tremel Marketing 2011: Delivering Value in Turbulent Times, 9
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2011 |
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Kundenintegration in die Neuproduktentwicklung: eine Betrachtung der Konsumgüterindustrie MC Schuhmacher Gabler4
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2010 |
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Amazon: International Expansion of an E-tailer SC Heß, MC Schuhmacher McGraw-Hill Higher Education
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2009 |