01.11.11 - The importance of firms' pricing strategies

Dear students,

here you find links to the three examples and articles I mentioned in todays lecture.

The article Changing the Formula: Seeking Perfect Prices, CEO Tears Up the Rules from the Wall Street Journal, Mar 27, 2007 highlights the importance of pricing strategies for firms.

German speakers might also want to look at an article about the two-part pricing strategy of Hewlett-Packard with respect to their printer and printer cartridges business from Sueddeutsche Zeitung, 23.04.2007 (www.sueddeutsche.de/wirtschaft/kampfansage-an-wiederbefueller-hp-verraet-eigenes-geschaeftsmodell-1.811348).

More details on the ruling by the European Court of Justice (including a link to the ruling) on airing Premier League games using a foreign TV decoder can be found on BBC.