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Tobias Weiß, M.Sc.

Picture from Katrina Friese (JLU)


Research Assistant



+49 641 99 22045

Research interests

  • XR (Augmented reality, mixed reality, and virtual reality)
  • Eye tracking
  • Consumer behavior in the metaverse
  • Recommender systems


Curriculum vitae

  • 2020–2022: M. Sc. - Business Infomation Systems, Friedrich-Schiller University, Jena.
  • 2015–2020: B. Sc. - Business Infomation Systems, Friedrich-Schiller University, Jena.
  • 2014–2015: Wirtschaftsoberschule - Abitur (eqivalent to A levels), David–Würth Schule, VS-Schwenningen.


Practical experience

  • 2015–2021: Research assistant, Labor für empirische und experimentelle Wirtschaftsforschung, Friedrich-Schiller University Jena.
  • 2013: IT administrator, DKMS gGmbH, Tübingen, 2nd-level IT-support.
  • 2012: IT administrator, NexMart AG, Stuttgart, 2nd-level IT-support.
  • 2010–2012: IT administrator, SMT Data Communications GmbH, Oberndorf a.N., 1st-level IT-support.
  • 2008–2010: IT consultant, e–projecta GmbH, Balingen, 1st-level IT-support.
  • 2004–2007: Ausbildung zum IT-Systemkaufmann (equivalent to Management Assistant for IT-Systems), Deutsche Telekom AG, Rottweil.



Publications in peer-reviewed conferences

Weiß, T. & Pfeiffer, J. (in print). "Consumer decisions in virtual commerce: good help-timing and its prediction based on cognitive load" In: Lacoste-Badie, S., Reimann, M. & Schilke, S., Editors., NeuroPsychoEconomics Conference Proceedings, 19(1) 

Weiß, T., Merkl, L. & Pfeiffer, J. (in print). "Customer Decision-Making Processes Revisited: Insights from an Eye Tracking and ECG Study using a Hidden Markov Model." Information Systems and Neuroscience: NeuroIS Retreat 2023. Cham: Springer International Publishing