Customer Management
| Fact Sheet | |
|---|---|
| Faculty: | Faculty 02 - Economics and Business Studies |
| Department: | BWL I: Marketing and Sales Management |
| Title: | Customer Management |
| 0203 | |
| Lecturer: | Prof. Dr. Alexander Haas, Dr. Sadrac Cénophat |
| Type of course: | Lecture and exercise |
| Description: | What is customer management?; Create and implement sales processes; Prepare and implement negotiations; Customer Relationship Management and Customer Lifecycle Management |
| Date/Time: | Exercise: Friday, 10.00am - 12.00pm; Lecture: Thursday, 08.00am - 10.00am |
| Language: | English |
| Target group: | Bachelor, semester 3 to 6 |
| Requirements for participation: | |
| ECTS: | 6 |