Marketing
| Fact sheet | |
|---|---|
| Faculty: | Faculty 02 - Economics and Business Studies |
| Department: | BWL I: Marketing and Sales Management |
| Title: | Marketing |
| Code: | 0201 |
| Lecturer: | Prof. Dr. Alexander Haas |
| Type of course: | Lecture and exercise |
| Description: | Understand market players; Develop and implement marketing strategies; Design marketing initiatives |
| Date/Time: |
Exercise: Tuesday, 12.00pm - 02.00pm; The lecture will be digital and asynchronous. |
| Language: | English |
| Target group: | Bachelor, semester 3 to 6 |
| Requirements for participation: | |
| ECTS: | 6 |