Product Management
| Fact sheet | |
|---|---|
| Faculty: | Faculty 02 - Economics and Business Studies |
| Department: | BWL I: Marketing and Sales Management |
| Title: | Product Management |
| Code: | 0202 |
| Lecturer: | Prof. Dr. Alexander Haas, Dr. Melanie Bowen |
| Type of course: | Lecture and exercise |
| Description: | What is Product Management?; Develop product and marketing strategies and concepts; Create and implement market launch concepts; Product-Lifecycle-Management |
| Date/Time: | Exercise: Wednesday, 06.00pm - 08.00pm; The lecture will be digital and asynchronous. |
| Language: | English |
| Target group: | Bachelor, semester 3 to 6 |
| Requirements for participation: | |
| ECTS: | 6 |