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Prof. Dr. Jella Pfeiffer

Foto: JLU / Rolf K. Wegst

 

Position:

Head of the Professorship

 

E-Mail:

 

Phone: 0641 - 99-22041




 

Foto: JLU / Rolf K. Wegst

 

Curriculum Vitae: 


  • 04/2019: Appointment for W3 professor at JLU Gießen (start 09/2019)
  • 01/2019 – 08/2019: Maternity leave & parental leave
  • 04/2019 – 09/2019: Deputy Professorship at the KIT
  • 09/2014-12/2018: Post-Doc at the Karlsruhe Institut für Technologie (KIT) for the Institute of Information Systems and Marketing by Prof. Dr. Christof Weinhardt. Working as Manager in charge of the research groups "Digital Experience & Participation" and "Electronic Markets & User Behavior"
  • 02/2016 – 09/2016: Maternity leave & parental leave
  • 01/2016: Habilitation at the Johannes Gutenberg University Mainz
  • 08/2015 – 01/2016: Invited Professor at the École des Hautes Études Commerciales de l'Université de Lausanne (HEC), Information Systems (Switzerland)
  • 09/2014 – 07/2018: Head of KD²Lab at the KIT
  • 05/2011 – 08/2011: Guest scientist at the Sauder School of Business, University of British Columbia (Canada)
  • 02/2011 – 04/2011: Guest scientist at the Université de Lausanne
  • 01/2011: Promotion at the Johannes Gutenberg University Mainz
  • 09/2008 – 01/2009: Visiting Fellow at Harvard (Cambridge, USA)
  • 11/2007 – 06/2008: Freelancer for Icosystem (Cambridge, USA)
  • 12/2006 – 08/2014: Research Assistant at the Chair of Prof. Rothlauf, Johannes Gutenberg University Mainz
  • 08/2004 – 05/2005: Study abroad at the University of Waterloo (Kanada)
  • 09/2001 – 11/2006: Studies in information systems at the University of Mannheim



Publications: 


Publications at peer-reviewed journals

Hoffmann, Greta; Pfeiffer, Jella (forthcoming). Gameful Learning for a More Sustainable World—Measuring the Effect of Design Elements on Long-Term Learning Outcomes in Correct Waste Sorting. Business & Information Systems Engineering.

Fegert, Jonas; Pfeiffer, Jella; Reitzer, Pauline; Götz, Tobias; Hariharan, Anuja; Pfeiffer-Leßmann, Nadine; Renner, Patrick; Pfeiffer, Thies; Weinhardt, Christof (2021)Ich sehe was, was du auch siehst: Über die Möglichkeiten von Augmented und Virtual Reality für die digitale Beteiligung von Bürger:innen in der Bau- und Stadtplanung. HMD Praxis der Wirtschaftsinformatik, 58, p. 1180-1195.

Seeger, Anna-Maria; Pfeiffer, Jella; Heinzl, Armin (2021). Texting with human-like conversational agents: Designing for anthropomorphism. Journal of the Association for Information Systems (JAIS), 22(4), p. 931-967.

Meißner, Martin; Pfeiffer, Jella; Peukert, Christian; Dietrich, Holger; Pfeiffer, Thies (2020). How virtual reality affects consumer choice. Journal of Business Research, 117, p. 219-231.

Pfeiffer, Jella (2020). Interview with Omer Biran and Michael Halfmann on "Conversational Agents at SAP". Business & information Systems Engineering, 62p. 249–252.

Pfeiffer, Jella; Pfeiffer, Thies; Meißner, Martin; Weiß, Elisa (2020). Eye-Tracking-Based Classification of Information Search Behavior using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments. Information Systems Research (ISR), 31(3), p. 675-691.

Peukert, Christian; Pfeiffer, Jella; Meißner, Martin; Pfeiffer, Thies; Weinhardt, Christof (2019). Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption. Journal of Management Information Systems, 36(3), p. 755-788.

Morana, Stefan; Friemel, Celina; Gnewuch, Ulrich; Maedche, Alexander; Pfeiffer, Jella (2017). Interaktion mit smarten Systemen—Aktueller Stand und zukünftige Entwicklungen im Bereich der Nutzerassistenz. Wirtschaftsinformatik & Management, 9(5), p. 42-51.

Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies; Oppewal, Harmen (2017). Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research. Journal of Business Research (JBR), 100(July), p. 445-458.

Scholz, Michael; Pfeiffer, Jella; Rothlauf, Franz (2017). Using PageRank for Non-Personalized Default Rankings in Dynamic Markets. European Journal of Operations Research (EJOR), 260(1), p. 388-401.

Hariharan Anuja; Adam, Marc; Dorner, Verena; Lux, Ewa; Müller, Marius; Pfeiffer, Jella ;Weinhardt Christof (2017). Brownie: A Platform for Conducting NeuroIS Experiments. Journal of the Association of Information Systems (JAIS), 18(4), p. 264-296.

Pfeiffer, Jella; Duzevik, D.; Rothlauf, F.; Bonabeau, E.; Yamamoto, K. (2015). An Optimized Design of Choice Experiments: A New Approach for Studying Decision Behavior in Choice Task Experiments. Journal of Behavioral Decision Making 28(3), p. 262-280.

Pfeiffer, Jella; Meißner, Martin; Brandstätter, Eduard; Riedl, René; Decker, Reinhold; Rothlauf, Franz (2014). On the Influence of Context-based Complexity on Information Search Patterns: An Individual Perspective. Journal of Neuroscience, Psychology, and Economics 7(2), p. 103-124.

Pfeiffer, Jella; Scholz, Michael (2013). A Low-Effort Recommendation System with High Accuracy: A New Approach with Ranked Pareto-Fronts. Business & Information Systems Engineering, 5(6), p. 397-408.

Pfeiffer, Jella; Probst, Malte; Steitz, Wolfgang; Rothlauf, Franz (2012). Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach Using State Machines. Zeitschrift für Betriebswirtschaft (ZfB) 4(2012), p. 25-46.

Meißner, Martin; Decker, Reinhold; Pfeiffer, Jella (2010). Ein empirischer Vergleich der Prozessaufzeichnungs-methoden: Mouselab und Eyetracking bei Praeferenzmessungen mittels Choice-based Conjoint Analyse. Marketing. Zeitschrift für Forschung und Praxis 32(3), p. 133–143.

 

Publications at peer-reviewed conferences

Fegert, Jonas; Pfeiffer, Jella; Peukert, Christian; Golubyeva, Anna; Weinhardt, Christof (2020). Combining e-Participation with Augmented and Virtual Reality: Insights from a Design Science Research Project. Proceedings of the International Conference on Information Systems (ICIS 2020), India, Dec 13-16

Fegert, Jonas; Pfeiffer, Jella; Peukert, Christian; Weinhardt, Christof (2020). Enriching E-Participation through Augmented Reality: First Results of a Qualitative Study. Proceedings of the 15th Conference on Wirtschaftsinformatik (WI 2020), Potsdam, Germany, p. 560-567.

Peukert, Christian; Pfeiffer, Jella; Meißner, Martin; Pfeiffer, Thies; Weinhardt, Christof (2019). Acceptance of Imagined versus Experiences Virtual Reality Shopping Environments: Insights from Two Experiments. Proceedings of the European Conference on Information Systems (ECIS 2019), Stockholm, Sweden.

Peukert, C.; Lechner, J.; Pfeiffer, J.; Weinhardt, C. (2019). Intelligent Invocation: Towards Designing Context-Aware User Assistance Systems Based on Real-Time Eye Tracking Data Analysis. Proceedings of NeuroIS 2019, Vienna, Austria, p.73-82.

Seeger, Anna-Maria; Pfeiffer, Jella; Heinzl, Armin (2018). Designing Anthropomorphic Conversational Agents: Development and Empirical Evaluation of a Design Framework. Proceedings of the International Conference on Information Systems (ICIS 2018).

Peukert, Christian; Brossok, Fabian; Pfeiffer, Jella; Meißner, Martin; Weinhardt, Christof (2018). Towards Designing Virtual Reality Shopping Environments. Research in Progress Proceedings of the DESRIST 2018. 13th International Conference on Design Science Research in Information Systems and Technology, Chennai, India, June 3-6.

Friemel, Celina; Morana, Stefan; Pfeiffer, Jella; Mädche, Alexander (2017). On the Role of Users’ Cognitive-Affective States for User Assistance Invocation. Proceedings of Gmunden Retreat on NeuroIS (Extended Abstract), Gmunden, Austria, June 12-14.

Pfeiffer, Jella; Pfeiffer, Thies; Greif-Winzrieth, Anke; Meißner, Martin; Renner, Patrick; Weinhardt, Christof (2017). Adapting Human-Computer-Interaction of Attentive Smart Glasses to the Trade-Off Conflict in Purchase Decisions: An Experiment in a Virtual Supermarket. In: Proceedings of the International Conference on Augmented Cognition Augmented Cognition. Neurocognition and Machine Learning, held as part of HCI International 2017 (HCI 2017 International), Vancouver, Springer, p. 219-235.

Ernst, Claus-Peter H.; Pfeiffer, Jella; Rothlauf, Franz (2015). Privacy Protecting Behavior in Social Network Sites (Research in Progress). In: Proceedings of the 21st Americas Conference on Information Systems (AMCIS 2015), Puerto Rico, August 13-15.

Ernst, Claus-Peter H.; Pfeiffer, Jella; Rothlauf, Franz (2015). The Influence of Social Curiosity on the Observing Behavior of Users on Social Network Sites. In: Proceedings of the 21st Americas Conference on Information Systems (AMCIS 2015), Puerto Rico, August 13-15.

Ewa, Lux; Adam, Marc; Hawlitschek, Florian; Pfeiffer, Jella (2015). Using Live Biofeedback for Decision Support: Investigating Influences of Emotion Regulation in Financial Decision Making (Research in Progress). In: Proceedings of the European Conference on Information Systems  (ECIS 2015).

Ducar, Dirk; Pfeiffer, Jella (2015). Conversion Centered Personalization - a Data-Driven Approach to Service Design. In: Proceedings of the First Karlsruhe Service Summit Research Workshop - Advances in Service Research.

Pfeiffer, Jella; Benbasat, Izak; Rothlauf, Franz (2014). Minimally Restrictive Decision Support Systems. In: Proceedings of the International Conference on Information Systems (ICIS 2014).

Pfeiffer, Jella; Meißner, Martin; Prosiegel, Jascha; Pfeiffer, Thies (2014). Classification of Goal-Directed Search and Exploratory Search Using Mobile Eye-Tracking. In: Proceedings of the International Conference in Information Systems (ICIS 2014).

Pfeiffer, Jella; Meißner, Martin; Prosiegel, Jascha; Pfeiffer, Thies (2014). Identifying Goal-oriented and Explorative Information Search Patterns. In: Proceedings of Gmunden Retreat on NeuroIS (Abstract), Gmunden, Austria, June 5-7.

Görtz, Thomas; Pfeiffer, Jella; Schmidt, Henning (2014). Integrating Keyword Advertising and Revenue Management for an online market place. In: Proceedings of the International Conference on Operations Research 2013, Amsterdam, September 3-5.

Huschens, Martin; Pfeiffer, Jella; Pfeiffer, Thies (2014). Important Product Features of Mobile Decision Support Systems for In-Store Purchase Decisions: A User-Perspective Taking into Account Different Purchase Situations. In Proceedings of the MKWI 2014, Paderborn, February 26-28.

Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies (2013). Mobile Eyetracking for Decision Analysis at the Point-of-Sale: Requirements from the Marketing Research and Human-Computer Interaction-Perspective. In: Proceedings of SAGA 2013 (1st International Workshop on Solutions for Automatic Gaze Data Analysis), Bielefeld, Germany, October 24-25.

Ernst, Claus-Peter H.; Pfeiffer, Jella; Rothlauf, Franz (2013). The Influence of Perceived Belonging on Social Network Site Adoption. In: Proceedings of the 19th Americas Conference on Information Systems (AMCIS 2013), Chicago, USA, August 15-17.

Pfeiffer, Thies; Pfeiffer, Jella; Meißner, Martin (2013). Mobile Recommendation Agents Making Online Use of Visual Attention Information at the Point of Sale. In: Proceedings of Gmunden Retreat on NeuroIS (Abstract), Gmunden, Austria, June 1-4.

Pfeiffer, Jella; Benbasat, Izak (2012). Social Influence in Recommendation Agents: Creating Synergies between Multiple Recommendation Sources for Online Purchases. In: Proceedings of the 20th European Conference on Information Systems (ECIS 2012). Barcelona, Spain, June 10-13.

Pfeiffer, Jella; Vogel, Felix; Stumpf, Sven; Kiltz, Charlotte (2010). A Theory-Based Approach for a Modular System of Interactive Decision  Aids. In: Proceedings of the 16th Americas Conference on Information Systems (AMCIS 2010), Lima, Peru, August 12-15.

Pfeiffer, Jella; Duzevik, Dejan; Rothlauf, Franz; Yamamoto, Koichi (2009). A Genetic Algorithm for Analyzing Choice Behavior with Mixed Decision Strategies. In: Guenther et al Raidl (Ed.): Proceedings of the Genetic and Evolutionary Computation Conference (GECCO 2009), Montreal, Canada, July 8-12, New York: ACM, p. 1585–1592.

Pfeiffer, Jella; Riedl, René; Rothlauf, Franz (2009). On the Relationship between Interactive Decision Aids and Decision Strategies: A Theoretical Analysis. In: Hans Robert et al Hansen (Ed.): Proceedings of the 9th International Conference on Business Informatics, Wien, February 25-27: Österreichische Computer Gesellschaft, p. 161–176.

Pfeiffer, Jella; Golle, Uli; Rothlauf, Franz (2008). Reference Point Based Multi-Objective Algorithms for Group Decisions. In: Maarten et al Keijzer (Ed.): Proceedings of the Genetic and Evolutionary Computation Conference (GECCO 2008), Atlanta, USA, July 12-16: ACM, p. 697–704.

Pfeiffer, Jella; Rothlauf, Franz (2008). Greedy Heuristics and Weight-Coded EAs for Multidimensional Knapsack Problems and Multi-Unit Combinatorial Auctions. In: Jörg et al Kalcsics (Ed.): Proceedings of the International Conference on Operations Research 2007, Saarbrücken, Germany, September 5-7: Springer, p. 153–158.

Rothlauf, Franz; Schunk, Daniel; Pfeiffer, Jella (2005). Classification of Human Decision Behavior: Finding Modular Decision Rules with Genetic Algorithms. In: Hans-Georg et al Beyer (Ed.): Proceedings of the Genetic and Evolutionary Computation Conference (GECCO 2005), Washington DC, USA, June 25-29: ACM, p. 2021–2028.

 

Monographs

Pfeiffer, Jella (2012). Interactive Decision Aids in E-Commerce. Physica-Verlag, Springer (Contributions to Management Science), Heidelberg.

Pfeiffer, Jella (2007). Combinatorial Auctions and Knapsack Problems. Saarbrücken: VDM.

 

Edited Books

Gimpel, Henner; Krämer, Jan; Neumann, Dirk; Pfeiffer, Jella; Seifert, Stefan; Teubner, Timm; Veit, Daniel J.; Weidlich, Anke (2021) Market Engineering: Insights from Two Decades of Research on Markets and Information. Springer, Cham.

 

Book Chapters

Pfeiffer, Jella; Fegert, Jonas; Greif-Winzrieth, Anke; Hoffmann, Greta; Peukert, Christian (2021). Can Immersive Systems Help Address Sustainability Goals? Insights from Research in Information Systems. In: Gimpel H. et al. (eds) Market Engineering. Springer, Cham.

Pfeiffer, Jella; Pfeiffer, Thies; Meißner, Martin (2014). Towards Attentive In-Store Recommender Systems: Detecting Exploratory vs. Goal-oriented Decisions, In: Power, Daniel; Iyer, Lakshmi (Ed.): Annals of Information Systems, Springer, p. 167-173.

Pfeiffer, Jella; Probst, Malte; Steitz, Wolfgang; Rothlauf, Franz (2011). Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach using State Machines. In: A. Heinzl et al. (Ed.): Theory-Guided Modeling and Empiricism in Information Systems Research, Physica-Verlag, Springer, Heidelberg, p. 145-173.

Pfeiffer, Jella (2010). Interaktive Entscheidungshilfen. In: J. Becker, R. Knackstedt, O. Müller und A. Winkelmann (Ed.): Vertriebsinformationssysteme, Heidelberg: Springer, p. 105–123.

 

Publications in other Journals

Pfeiffer, Jella (2012). Helping Online Shoppers. In: McKinsey On Business Technology (not peer-reviewed), 26(Spring), p. 41.