GGS-Workshop: Experimental Research in Management
- https://www.uni-giessen.de/de/fbz/zentren/ggs/veranstaltungen/curriculum/archiv/copy_of_SoSe19/ggs-workshop-experimental-research-in-management
- GGS-Workshop: Experimental Research in Management
- 2019-04-30T13:00:00+02:00
- 2019-06-26T13:00:00+02:00
30.04.2019 13:00 bis 26.06.2019 13:00 (Europe/Berlin / UTC200)
Block 1 – Block 4: Licher Str. 68, Hörsaal HS 27; Block 5: Licher Str. 66, Raum 601
preliminary doctoral candidates but also master students and postdoctoral candidates with a focus on management topics
| Referentin: | Prof. Dr. Monika Schuhmacher |
| Termin: |
1. Block: 30.04.2019, 13-17 Uhr 2. Block: 17.05.2019, 9-13 Uhr 3. Block: 7.06.2019, 14-18 Uhr 4. Block: 12.06.2019, 14-18 Uhr 5. Block: 19.06.2019, 9-13 Uhr |
|
Max. Anzahl Teilnehmende: |
12 |
Contents:
- This course introduces the fundamental methodological issues that arise in experimental research.
- Illustrative examples are drawn from the behavioral sciences with a focus on the behavior of consumers.
- Topics that are covered include
- Development of research idea --> develop own ideas for experimental studies that will be presented, discussed and developed further in class.
- Data collection and reliable measurement procedures
- Threats to validity
- Control procedures and experimental designs
- Data analysis --> emphasis on attaining working knowledge of the use of regression and analysis of variance methods for experimental data
For further information see the course description "Experimental Research in Management".