Dr. Birgit Gassler
Post-Doctoral Researcher
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Institute for Agricultural Policy and Market Research Justus-Liebig-University Gießen Senckenbergstraße 3 D-35390 Gießen
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Short CV
| Professional Experience |
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| since 02/2019 - |
Post-Doc Institute for Agricultural and Food Market Analysis, Faculty of Agricultural Sciences, Nutritional Sciences and Environmental Management, Justus-Liebig-University Gießen, Germany |
| 12/2017 – 11/2018 | Post-Doc at the Chair of Marketing for Food and Agricultural Products, Institute for Agricultural Economics and Rural Development, Georg-August-University Göttingen, Germany |
| 04/2014 – 11/2017 |
Research Assistant at the Chair of Marketing for Food and Agricultural Products, Research Training Group: Global Food-Germany (GRK1666: Transformation of Global Agri-Food System), Institute for Agricultural Economics and Rural Development, Georg-August-University Göttingen, Germany |
Research Interests
- sustainable consumption and sustainable supply chains
- food product differentiation and labeling
- Methods of behavioural and experimental economics
Selected Publications
Gassler, B. , Teuber, R. (2025).What role do attitudes, information and taste play in consumer preferences and willingness to pay for domestic alternatives to exotic superfoods?, Food Quality and Preference , 123, 105342, https://doi.org/10.1016/j.foodqual.2024.105342
Büttner, V, Gassler, B. , Teuber, R. (2024). Does the Eco-Score lead to a halo effect? Influence of a sustainability label on product perceptions and purchase intention , Food Quality and Preference , 121, 105246, https://doi.org/10.1016/j.foodqual.2024.105246
Gassler, B., Koetzsche, M., Koemle, D. & Teuber, R. (2024). Promoting the consumption of insect-based foods: The role of information, protein-based nutrition claims, and dietary styles. Q Open 4 (1), qoae001. https://doi.org/10.1093/qopen/qoae001
Nasiri, M., Gassler, B., Teuber, R. (2023), Consumers’ perceptions of meat safety and quality – a qualitative content analysis from Afghanistan, British Food Journal, Vol. 125 No. 9. https://doi.org/10.1108/BFJ-07-2022-0646
Gassler, B. & Spiller, A. (2018). Is it all in the MIX? Consumer preferences for segregated and mass balance certified sustainable palm oil. Journal of Cleaner Production, 195, 21-31, 2018. https://doi.org/10.1016/j.jclepro.2018.05.039
Gassler, B., Xiao, Q., Kühl, S., Spiller, A. (2018). Keep on grazing: factors driving the pasture-raised milk market in Germany. British Food Journal, 120(2), 452-467, 2018. https://doi.org/10.1108/BFJ-03-2017-0128
Kühl, S., Gassler, B., Spiller, A. (2017). Labeling strategies to overcome the problem of niche markets for sustainable milk products: The example of pasture-raised milk. Journal of Dairy Science, 100(6), 4197-5118, 2017. https://doi.org/10.3168/jds.2016-11997