Tatyana Thye M. Sc.
Research assistant
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Tatyana Thye is a research assistant at the Chair of Consumer Research. Her research interests focus primarily on social group processes and how these influence individual sustainable behavior. As part of her Ph.D. research, she examines how identification with different social groups impacts sustainable eating behaviors and how these effects are moderated by external and internal factors. With a background in psychology and environmental sciences, she emphasizes interdisciplinary research and utilizes various methods that are closely aligned with the individual while producing results highly relevant for promoting sustainable behavior.
Research priorities
- Social Identities
- Social Group Processes
- Social Environment
- Environmental Behavior
- Sustainable Consumption
- Eating Behavior
Courses
Bachelor:
BP 064 Consumer Behavior
BP 137 People-Planet Interactions
BK 075 Introduction to Empirical Social Research
Master:
MP 173 Sustainable Consumption
Vita data
2022 - today | Research assistant and PhD student at the department for consumer research, Justus Liebig University Giessen |
2020 - today | Master's studies "International Master of Environmental Sciences" at the University of Cologne, Germany |
2019 |
Study abroad at the University of Eastern Finland |
2017 - 2020 | Master's studies in Psychology at the University of Cologne, Germany Master of Science |
2014 - 2017 | Bachelor's degree in Psychology at the Johannes Gutenberg-University Mainz, Germany Bachelor of Science |
Publications
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Bücker, K., Kremer, N., Krug, A.-L., Plein, A., & Thye, T. (2023). Jugend und Konsum II: Kommunikationsformate für nachhaltigen Konsum. Umweltbundesamt. https://www.umweltbundesamt.de/publikationen/jugend-konsum-ii-kommunikationsformate-fuer