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Dr. Tina Joanes

Research assistant


Tel.: +49 (0)641 99-39361
Senckenbergstraße 3
Room 328
Office hours:
by arrangement


Research priorities

Consumer behavior

Behavior change

Sustainable consumption (especially sufficiency)


Dissertation topic
Sufficency for sustainability: Determinants and strategies for reduced clothing consumption



BP 136  Consumer Behavior
BP 137  People-Planet Interactions

MK 105  Theories of Consumer Behavior
MP 172  Nutrition and Health Behavior Change
MP 174  Healthy People - Healthy Planet

Vita data

2019 – today Postdoc at the Department of Consumer Research, Communication and Food Sociology
2016 - 2019 PhD Studies at Copenhagen Business School
2010 – 2014 Master degree in psychology at the Free University of Berlin
Master of Science

2007 – 2010

Bachelor's degree in psychology at the Free University of Berlin
Bachelor of Science

CV (February 2021)


Selected publications

  • Sohn, J., Nielsen, K. S., Birkved, M., Joanes, T., & Gwozdz, W. (2021).The environmental impacts of clothing: Evidence from United States and three European countries. Sustainable Production and Consumption, 27, 2153-2164.
  • Joanes, T., Gwozdz, W., & Klöckner, C. A. (2020). Reducing personal clothing consumption: A cross-cultural validation of the comprehensive action determination model. Journal of Environmental Psychology,
  • Joanes, T. (2019). Personal norms in a globalized world: Norm-activation processes and reduced clothing consumption. Journal of Cleaner Production, 212, 941-949.

  • Gwozdz, W., Steensen Nielsen, K., & Müller, T. (2017). An environmental perspective on clothing consumption: consumer segments and their behavioral patterns. Sustainability, 9(5), 762.

  • Farsang, A., Gwozdz, W., Müller, T., & Reisch, L. A. (2015). Young Consumers’ Engagement in Sustainable Fashion: An International Comparison of Consumer Attitudes and Behavior. The 23rd Nordic Academy of Management Conference. 

  • Müller, T., Gwozdz, W., & Reisch, L. A. (2015). Responsibility Attribution and Consumer Behaviour in the Light of the Bangladesh Factory Collapse. Journal of Macromarketing, 35(1), 144.