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Dr. Birgit Gassler

Postdoctoral researcher

Research and Working Experience

since 02/2019 Postdoctoral Researcher Institute for Agricultural and Food Market Analysis, Justus Liebig University Gießen, Germany
12/2017 - 11/2018 Postdoctoral Researcher University of Göttingen,
Chair of Marketing for Food and Agricultural Products, Germany
Department of Agricultural Economics and Rural Development
04/2014 - 11/2017 Research Associate University of Göttingen, Research Training Group GlobalFood. Germany
“GRK1666: Transformation of Global Agri-Food System”


link to complete CV


Research interests

  • sustainable consumption and sustainable supply chains
  • Food Product Differentiation & Labeling
  • experimental economics
  • applied econometrics and experimental survey methods


Selected publications

2018 Is it all in the MIX? Consumer preferences for segregated and mass balance certified sustainable palm oil. Birgit Gassler, Achim Spiller. Journal of Cleaner Production, 195, 21-31, 2018.

2018 Keep on grazing: factors driving the pasture-raised milk market in Germany. Birgit Gassler, Qian Xiao, Sarah Kühl, Achim Spiller. British Food Journal, 120(2), 452-467, 2018.

2017 Labeling strategies to overcome the problem of niche markets for sustainable milk products: The example of pasture-raised milk. Sarah Kühl, Birgit Gassler, Achim Spiller. Journal of Dairy Science, 100(6), 4197-5118, 2017.