Document Actions

Wine Economics (MSc)

Taught in German

This Master degree programme is offered in cooperation with the Geisenheim University.


Master of Science (MSc)

Duration of studies

4 semesters - 120 credit points (cp)


since 10 December 2010

Aims of study

The aim of the Master`s degree course in Wine Economics is to qualify graduate students from the Bachelor`s degree course of Vinicultural Economics and Viniculture as well as of Beverage Technology and Nutrition Science for economic executive functions in businesses and institutions within the national and international wine industry. The graduates of the course should also have acquired the ability to conduct applied research projects in various fields of vinicultural economics. In keeping with this purpose, the programme of studies involves general and business orientated economic and research methodical areas of concentration.

Entrance requirements

The entry prerequisite for a Master’s degree course is a Bachelor’s degree with a relevant subject profile.
Relevant Bachelor degree courses of a German university are:

  • International Wine Economy
  • Wine Business Management
  • Viniculture and Oenology

In the context of the application and admission process the Examination Board may recognise other final degrees as equivalent on a case-to-case basis.
Students must have a good basic knowledge in the following areas:

  • Economics
  • Business Administration
  • Management
  • Marketing
  • Business Law
  • Controlling
  • Viniculture
  • Wine Technology
  • Microbiology
  • Wine Chemistry
  • Mathematics, Statistics and Data Processing


Application and admission

  • The intake capacity of this degree programme is not limited internally by the university.
  • The general application deadlines of JLU Gießen end on July 15 for the winter semester and on January 15 for the summer semester.
  • Please note that the application period for the Master's course can be extended. This information will be published here (in German).
  • Special regulations apply to foreign applicants or those who gained their university-entrance qualifications abroad. More on this...

Commencement of studies

Possible in the winter and in the summer semester.
It is strongly recommended that students begin their studies in the winter semester.

Composition of degree programme

The course is divided into two sections. The first takes place at the Justus Liebig Universität Gießen (JLU), the second at the Geisenheim University.

The course consists of 20 modules:

  • 8 core modules (mandatory)
  • 8 specialisation modules (eligible)
  • a written Master`s thesis (corresponds to 4 modules).

Half the class-based modules are mandatory (core modules), the other half can be selected from the classes of faculty 09 of JLU, the Geisenheim University, faculty oenology and vinicultural economics (specialisation modules).

At least four specialisation modules must be completed in Gießen, and at least two specialisation modules in Geisenheim.

Specialisation is possible through the selection of specialisation modules. The course has been successfully completed when a pass has been gained in all modules.

The core modules (mandatory) of the first year of study at JLU are:

  • Applied Econometrics
  • Theory and Practice of Economic Development
  • Advanced Market Theory 
  • Business Management in the Agricultural- and Food Industry

The core modules (mandatory) of the first year of study in Geisenheim are:

  • Strategic Management in Vinicultural Economics
  • Selected Wine Markets of the World
  • Cooperatives in Vinicultural Economics
  • Applied Wine Market Research




Further information

Subject advisor

Subject advising in the first study section takes place at Justus Liebig Universität Gießen:

Prof. Dr. Ramona Teuber
Department of Agricultural Policy and Market Research
Zeughaus, Senckenbergstr. 3
35390 Giessen
Tel. +49 (0) 641 - 99 37020
Office Hours: by appointment

Subject advising in the second study section is held by the Geisenheim University:

Prof. Dr. Jon H. Hanf
Department of International Marketing & Management
Von-Lade-Strasse 1
65366 Geisenheim
Tel. +49 (0) 6722 502 393
Office hours: by appointment