Prof. Dr. Wencke Gwozdz

Forschungsschwerpunkte

• Verbraucherforschung
• Nachhaltiger Konsum
• Verhaltensökonomie
• Gesundheitsverhalten
• Transformatives Verbraucherverhalten
• Soziales Marketing
   

Projekte

• Thumann, B.F., Börnhorst, C., Ahrens, W., Arvidsson, L., Gwozdz, W., Iguacel, I., Mårild, S., Molnár, D., Rach, S., Russo, P., Tornaritis, M., Veidebaum, T., De Henauw, S. & Michels, N. on behalf of the I. Family consortium (2020). Cross-Sectional and longitudinal associations between psychosocial well-being and cardiometabolic markers in European children and adolescents. Psychosomatic Medicine 82 (8), 764-773. https://doi.org/10.1097/PSY.0000000000000845
• Nielsen, K.S., Stern, P.C., Dietz, T., Gilligan, J.M., van Vuuren, D.P., Figueroa, M.J., Folke, C., Gwozdz, W., Ivanova, D., Reisch, L.A., Vandenbergh, M.P., Wolske, K.S. & Wood, R. (2020). Improving climate change mitigation analysis: A framework for examining feasibility. One Earth, 3 (3), 325-336. https://doi.org/10.1016/j.oneear.2020.08.007
• Rasche, A., Gwozdz, W., Larsen. M. L., & Moon, J. (2020). Which firms leave multi-stakeholder initiatives? An analysis of delisting from the UN Global Compact. Regulation & Governance. doi.org/10.1111/rego.12322 (online first)
• Gwozdz, W., Reisch, L.A. & Thøgersen, J. (2020). Behaviour change for sustainable consumption. Journal of Consumer Policy, 43, 249-253. https://doi.org/10.1007/s10603-020-09455-z
• Gwozdz, W., Reisch L., Eha, M, Konstabel, K., Kovacs, E., Mendl, E., Mazur, A., Luszczki, E., Hunsberger, M., Eiben, G. & Wolters, M. on behalf of the I. Family consortium (2020). The effect of smileys as motivational incentives on children’s fruit and vegetable choice, consumption and waste: A field experiment in schools in five European countries. Food Policy, 96, 1-15. https://doi.org/10.1016/j.foodpol.2020.101852
• Joanes, T., Gwozdz, W. & Klöckner, C. (2020). Reducing personal clothing consumption: A cross-cultural validation of the Comprehensive Action Determination Model. Journal of Environmental Psychology, 71, 1-10. https://doi.org/10.1016/j.jenvp.2020.101396
• Bogl, L.H., Mehlig, K., Ahrens, W., Gwozdz, W., de Henauw, S., Molnar, D., Moreno, L., Pigeot, I., Russo, P., Solea, A., Veidebaum, T., Kaprio, J., Lissner, L. & Hebestreit, A. on behalf of the IDEFICS and I.Family Consortia (2020). Like me, like you – relative importance of peers and siblings on children’s fast food consumption and screen time but not sports club participation depends on age. International Journal of Behavioral Nutrition and Physical Activity, 17, 1-11. https://doi.org/10.1186/s12966-020-00953-4

• Gupta, S., Gwozdz, W. & Gentry, J. (2019). The role of style versus fashion orientation on sustainable fashion consumption. Journal of Macromarketing, 39 (2), 188-207. https://doi.org/10.1177/027614671983528

• Thumann, B., Börnhorst, C., Michels, N., Veidebaum, T., Solea, A., Reisch, L., Moreno, L. A., Lauria, F., Kaprio, J., Hunsberger, M., Gwozdz, W., Felso, R., De Henauw, S. & Ahrens, W. on behalf of the IDEFICS and I.Family consortia (2019). Cross‐sectional and longitudinal associations between psychosocial well‐being and sleep in European children and adolescents. Journal of Sleep Research, 28 (2), e12783. https://doi.org/10.1111/jsr.12783

Book chapters (peer reviewed)

• Reisch, L. A. & Gwozdz, W. (2019). Healthy diets as a global sustainable development issue: Reasons, relationships and a recommendation. In: Claire Fenton-Glynn (Ed.). Children´s Rights and Sustainable Development: Interpreting the UNCRC for Future Generations. law. Cambridge: Cambridge University Press; 2019 (pp. 361-384).

Selected reports & other publications

• Nielsen, K.S., Gwozdz, W. (2019), Consumer policy recommendations, Stockholm: Mistra Future Fashion, 31 p. (Mistra Future Fashion Report, No. 2019:10)